For those that didn't know, Innocenti issued a licence for Lambretta scooters to be manufactured in Spain and production there continued long after it ceased in Italy, finally coming to a halt around 1989. This advertisement is one of our favourites from the Spanish concern, Serveta, dating from the early to mid-1970s. For those who … Continue reading Lambrettas from Spain
When Innocenti first launched their Lambretta scooters, they were simply a cheap form of transport for the masses. By the late 1960s however, the Lambretta was one of the last of many scooters to have been produced over the previous 25 years or so and was desperately fighting for its own survival. What turned out … Continue reading Lambretta with real poke!
Back in 1977, Italian scooter manufacturer Piaggio launched not just a new Vespa scooter but a new range of Vespas. I'm sure they didn't realise back then that they'd still be manufacturing a PX in 2015, but they are, and this Italian television advert shows the first models in the range from 1977... Vespa P-range … Continue reading 70s TV advert – the ubiquitous Vespa PX
For those that like a bit of nostalgia, we've been trawling the internet while it was too cold to play in the shed and found a load of new-old scooter adverts and films which we've posted on to our main Scooternova website. We will link a few here over coming weeks for your pleasure and … Continue reading Lambretta Starsteam film – new footage added to website
Some old adverts appear timeless and this one from the mid-sixties is a good example. And what a great slogan too! So good in fact that car manufacturer Datsun used it in the 1970s too.