When Innocenti first launched their Lambretta scooters, they were simply a cheap form of transport for the masses. By the late 1960s however, the Lambretta was one of the last of many scooters to have been produced over the previous 25 years or so and was desperately fighting for its own survival. What turned out … Continue reading Lambretta with real poke!
Some old adverts appear timeless and this one from the mid-sixties is a good example. And what a great slogan too! So good in fact that car manufacturer Datsun used it in the 1970s too.