Tag: new Innocenti

We shouldn't be surprised really, but it still amazes when a company decides that using an old manufacturing brand on modern Chinese scooters is a sure-fire way to sales success. But they do, and here's the latest... We first saw the 'new' Innocenti brand at EICMA in Milan 2012 I think, sitting alongside 'new' Moto … Continue reading New Innocenti scooters – more terrible rebranding (not Lambretta) →